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Page 1 - If an unfriendly foreign power had attempted to impose on America the mediocre educational performance that exists today, we might well have viewed it as an act of war.
Page 35 - Now you can enter the classroom through custommade learning materials created with your specific marketing objectives in mind.
Page 122 - Alum Rock schools); and in both San Antonio and Indianapolis they were (because the initiatives used private funds). In Milwaukee, private schools were options, as long as they were nonsectarian. Choice schools had to meet only one of four educational requirements: (1) At least 70 percent of the pupils in the program had to advance one grade level each year; (2) the average attendance rate had to be at least 90 percent; (3) at least 80 percent of the students had to demonstrate significant academic...
Page 184 - future customers," "future workers," and "future taxpayers." There is little talk of the value of children in their own right — right now. There is lots of talk about "tough love" but little mention of any other kind of love. Costs are put in terms of "the bottom line," not what justice demands. When the logic of the market is allowed to dominate society, relationships are inevitably turned into commodities to be bought and sold. And every person can be assigned a material value, either great or...
Page 30 - ... harmony to advance the welfare of American students. Perhaps not wishing to seem too self-serving, he failed to mention that at the time he wrote his essay, Scholastic was in the process of establishing its educational marketing division and was looking for corporate clients. Early in his essay, Evans identified a few business-supported educational projects that, in his mind, illustrated how corporations, pursuing profits, and schools, trying to better educate their students, could work in tandem...
Page 75 - ... each hour spent viewing television is associated with less social trust and less group membership, while each hour reading a newspaper is associated with more.
Page 17 - Business efforts to gain access to public schools in order to sell products and establish name recognition, as well as to propagandize for corporate social and economic points of view, have been common for most of this century. However, in the 1980s, a Rubicon of sorts was crossed. Not only did the volume of advertising reach new levels of intrusiveness, marketing efforts were also often unashamedly characterized as legitimate contributions to curriculum content, as helpful teaching aids, and as...
Page 7 - ... tax base: In speech after speech, it is our corporate CEOs who state that an educated, literate work force is the key to American competitiveness. They pontificate on the importance of education. They point out their magnanimous corporate contributions to education in one breath, and then they pull the tax base out from under local schools in the next.
Page 185 - Since school property and time are publicly funded, selling or providing free access to advertising on school property outside the classroom involves ethical and legal issues that must be addressed.
Page 118 - Virginia legislature passed a 'tuition-grant' program and in 1960 a 'scholarship' plan that provided students with tax dollars they could use to pay the tuition at any qualified nonsectarian school in their district. The express purpose of the Virginia laws (and other
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Educating the "right" Way: Markets, Standards, God, and Inequality
Michael W. Apple
Limited preview - 2006